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Bus advertising puts your brand in front of people as they go about their day: on the school run, the commute, the high street and everywhere in between.
Global is the UK’s largest provider of bus advertising, so whether you’re a local business looking to build visibility in one area or a national brand planning a wider campaign, we can help.
This page covers bus advertising formats, who they reach, what bus advertising costs can involve and how to get started. Our bus advertising partners include Arriva, First Bus, National Express, Stagecoach and Transport for London’s bus network, helping us cover both major cities and smaller towns across the UK.
demographics
Of all adults seeing bus advertising every week, 55% are ABC1.
62% daily TV viewers, making bus advertising a useful way to reinforce a TV campaign
54% of adults aged 15 to 34, a group that can be harder to reach through TV alone
the audience
48m
people reached over a two-week period
16m
more people than Facebook has users
16%
higher than national average for reaching light TV viewers (aged 15-34)
where there are people, there are buses
85%
of Londoners say they prefer buses with adverts on them
75%
visit the high street every week
4 in 5
Londoners recall seeing a wrapped bus
advertising formats
Bus advertising comes in a range of formats, so the right bus advert depends on your budget, the audience you want to reach and whether you want to be seen mainly by drivers, pedestrians or both. If you’re not sure which format fits, our planning team can talk you through the options in plain English.
bus mega rears
Manchester Mega Rear Total Jobs
A mega rear covers the entire back of a double or single-decker bus, giving your campaign large-format visibility on the road. It works well for reaching drivers and in-car audiences.
bus mega t-sides
Mega T-Side London Bus Loaf campaign – global
A mega T-side gives you a larger creative canvas than a standard T-side, with more room for bold artwork and strong on-street visibility. It is well suited to campaigns that want extra standout.
bus rears
Bus Rear NHS Oxford Thames Valley
A bus rear sits on the back of the vehicle and offers a cost-effective way to build visibility across local routes. It is useful for flexible, hyper-local messaging and broad coverage.
routemasters
Routemaster formats offer standout visibility in central London. They are well suited to campaigns that want a bold and highly visible presence in the capital.
Wrapped Bus Routemaster in London – Global
bus streetliners
Streetliner Bus Ad in London – Global
A streetliner runs on a single-decker bus and offers cost-effective coverage on high-frequency regional routes. It works well for campaigns that want to reach urban and suburban audiences together.
bus supersides
Bus Superside Topman Bristol
A superside is pavement-facing and positioned high on the side of the bus, making it especially visible to shoppers and other pedestrians. It is particularly effective in high street and retail environments, where 95% of impacts are pedestrian.
bus t-sides
Bus T side Kirstall Bridge Leeds
A T-side sits high on the side of the bus and provides strong broadcast visibility above street clutter. It works well for reaching a balanced mix of drivers and pedestrians.
wrapped buses
Wrapped Bus in Manchester – Global
A full bus wrap covers the vehicle in your branding, creating one of the most visible bus advertising formats. It is well suited to launches and standout campaigns that want bold impact on the move.
your questions answered
As a bus advertiser, you’re bound to have questions about bus advertising. And we’ll be happy to answer them.
Which bus companies do you partner with?
We work with major bus advertising partners across the UK, including Arriva, First Bus, National Express, Stagecoach and Transport for London. These partnerships help us deliver bus advertising at scale, from local campaigns to broader national coverage. We can also help combine bus with other channels such as radio, roadside, airports and digital audio advertising.
Is bus advertising accessible for small business?
Global is an expert in connecting businesses of all sizes to audiences on the move.
Yes. Bus advertising is not just for big brands. We work with SMEs and local businesses as well as larger advertisers. Because buses run on fixed routes, campaigns can be planned around a single town, a city centre or a wider network of local streets, helping you focus budget where your customers are.
How much will bus advertising cost me?
Bus advertising cost depends on the route, the number of buses you want to use, the format you choose and how long the campaign runs for. Larger formats such as a full bus wrap usually cost more than smaller formats such as a bus rear. Bigger cities sometimes cost more than smaller towns, but it is always worth checking what fits your budget. We offer a free consultation so you can explore the options before committing.
Can Global help with the full campaign process?
Yes. We can help with the full campaign process, from initial brief and planning through to artwork, production and launch. Our team can guide you through the options and help you get the right campaign live for your audience, area and budget.
Where do I start?
Get in touch and one of our team will ask a few simple questions about your business, audience and goals. From there, we can arrange a free consultation to talk through the options that best fit your budget and area.
local advertising
Want to reach customers in a specific area?
We can tailor bus advertising by city, region or postcode, so your budget is focused where your audience is. Explore local bus advertising options by area.
South East (Berkshire, Brighton, Bournemouth, Kent, Milton Keynes, Portsmouth, Reading, Southampton)
East of England (Bedford, Cambridgeshire, Chelmsford, Four Counties, Ipswich, Norwich,)
South West (Bath, Bristol, Plymouth, Swindon)
Midlands (Birmingham, Coventry, Derby, Leicester, Nottingham, Stoke-on-Trent)
Yorkshire (Bradford, Hull, Leeds, Sheffield, York)
North West – Liverpool, Manchester
North East (Durham, Newcastle)
Scotland – Aberdeen, Dundee, Edinburgh, Glasgow, Inverness, Stirling
