The Audience

Classic FM: The UK's favourite classical music station.

Classic FM has a mission to make classical music accessible and relevant to a modern audience through its engaging style. And as one of the top three commercial radio brands in the UK, with 5.8 million listeners tuning in every week, and with its truly national FM coverage, Classic FM’s fresh approach to classical music does exactly that.



The Map

Coverage

For 25 years, listeners have been able to tune in to Classic FM on FM radio across the UK on frequencies between 99.9 MHz and 101.9 MHz FM.

You can listen to Classic FM in crystal clear clarity on your Digital Radio or catch Classic FM on digital TV...

Classic FM is available on Sky Digital channel 106 and Virgin Media channel 922 and Freesat 721.

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65%

Stats

Who does Classic FM appeal to?

Classic FM’s audience is predominantly made up of two main target groups.

Firstly the ‘discoverers’ who are generally aged between 35 and 50, who often have kids at home, and who tune in primarily to listen to music.

And secondly the ‘enthusiasts’ who are generally aged 50+, upmarket and career-focused, and who tune in for inspiration.

65% of Classic FM's audience are ABC1, most are interested in the arts and finer things in life, constantly seeking out aspirational lifestyles, new experiences and ethical choices.

Fact: more people listen to classical music every week on Classic FM than through any other broadcast medium in the UK.

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Classic FM RAJAR Headlines

Every week 5.8 million people tune in to Classic FM across the UK

Classic FM has a total of 5.8 million listeners and 40.3 million hours this quarter.

Breakfast with Tim Lihoreau now reaches 1.9 million listeners (up 12% year on year) for a total of 5,557,000 hours.

John Suchet’s Hall of Fame hour and mid morning show now reaches 3 million people (up 13% year on year) for a total of 8,537,000 hours (up 11% quarter on quarter).

Source: RAJAR Q2 2017, all stations and groups results are reported on their specified reporting period and TSA.

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