The Audience

HEART: TURNING UP THE FEEL GOOD

Heart is one of the most popular commercial radio brands in the UK. 9.6 million listeners tune in to Heart each week. Our listeners are from a variety of backgrounds, including wives, husbands, parents and professionals. They’re the kind of people who make time for themselves, squeeze the most out of life, and enjoy shopping, going out, having fun and spending time with their friends and family. And that’s what makes Heart THE commercial radio station that gets advertisers’ hearts racing. Fast. Listeners connect with Heart because it stays in tune with their needs and emotions all day, every day.



The Map

Coverage

First launched in the West Midlands in 1994, Heart arrived in London in 1995.

Over the years, Heart has grown in popularity and it is now the biggest commercial radio brand in the UK.

Heart covers the following areas:

  1. Heart London
  2. Heart West Midlands
  3. Heart Watford & Hemel
  4. Heart Four Counties
  5. Heart Cambridgeshire
  6. Heart Essex
  7. Heart East Anglia
  8. Heart Kent
  9. Heart Sussex
  10. Heart Solent
  11. Heart Thames Valley
  12. Heart Wiltshire
  13. Heart South West
  14. Heart Bristol & Somerset
  15. Heart Cornwall
  16. Heart Gloucestershire
  17. Heart North Wales*
  18. Heart Scotland
  19. Heart North West
  20. Heart North East
  21. Heart South Wales
  22. Heart Yorkshire*

* Owned by Communicorp UK, through brand licence

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42%

Stats

Check out the incredible Heart stats.

Heart listeners have a spark about them; the majority of listeners are female (58%) but both men and women who love Heart and are used to juggling their busy lives.

Overall, they are very social people who enjoy shopping, going out and spending time with their friends and family.

Heart's core audience is aged between 25-44. In fact, 42% of listeners can be found within this age range.

Heart listeners also a pretty loyal bunch, who each tune in on average for 6.7 hours each and every week!

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Heart RAJAR Headlines

Heart is the UK's number 1 commercial radio brand with 9.6 million listeners tuning in across the country each week

Heart London is now reaching 1.7 million people a week, up 22% quarter on quarter, for a total of 8,877,000 hours. Breakfast with Jamie and Emma now reaches 655,000 listeners for a total of 1.6 million hours.

Heart West Midlands remains the number 1 commercial radio station in the West Midlands, reaching 651,000 listeners every week.

Heart Kent are now reaching 348,000 people every week. James & Becky at breakfast have a total of 220,000 listeners (up 11% quarter on quarter) who tune in for 713,000 hours every week.

Heart West Country now reaches 624,000 listeners a week (up 3% quarter on quarter) for a total of 4,442,000 hours.

Heart Essex is the number one station in the county, reaching 385,000 people every week. Martin and Su at Breakfast reach 259,000 listeners, and are still commercial number one at breakfast by reach.

Heart South West is now reaching 369,000 listeners a week, for a total of 2,614,000 hours.

Heart East Anglia reaches 267,000 listeners every week. Breakfast with Dave and Heidi reaches a total of 154,000 listeners for 488,000 hours.

Heart Cambridgeshire hours are post 2 million, and has a share of 11%. Kev & Ros’ breakfast show reaches 149,000 listeners for a total of 526,000 hours (up 2% quarter on quarter).

Source: RAJAR Q2 2017, all stations and groups results are reported on their specified reporting period and TSA.

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