The Audience

Classic FM: The UK's favourite classical music station.

Classic FM has a mission to make classical music accessible and relevant to a modern audience through its engaging style. And as one of the top three commercial radio stations in the UK, with 5.2 million listeners tuning in every week, and with its truly national FM coverage, Classic FM’s fresh approach to classical music does exactly that.



The Map

Coverage

For more than 25 years, listeners have been able to tune in to Classic FM on FM radio across the UK on 99.9 - 101.9 FM.

Classic FM is also available on digital radio and on digital TV via Sky Digital channel 106, Virgin Media channel 922 and Freesat channel 721.

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68%

Stats

Who does Classic FM appeal to?

Classic FM’s audience is predominantly made up of two target groups.

Firstly the ‘discoverers’ who are generally aged 35 - 50, who often have kids at home, and who tune in primarily to listen to music.

And secondly the ‘enthusiasts’ who are generally aged 50+, upmarket and career-focused, and who tune in for inspiration.

68% of Classic FM's audience are ABC1, with interests in the arts and finer things in life. They constantly seek out aspirational lifestyles, new experiences and make ethical choices.

Fact: more people listen to classical music every week on Classic FM than through any other broadcast medium in the UK.

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Classic FM RAJAR Headlines

Every week 5.2 million people tune in to Classic FM across the UK

Classic FM has a total of 5.2 million listeners and 35.5 million hours this quarter.

Classic FM’s More Music Breakfast With Tim Lihoreau now reaches 1.7 million listeners every week (+2% QoQ) for a total of 4.3 million hours.

John Suchet’s mid morning show now reaches 2.7 million listeners every week (+3% YoY) for a total of 8.3 million hours.

Source: RAJAR Q3 2018, all stations and groups results are reported on their specified reporting period and TSA.

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